NATIONAL FROZEN & REFRIGERATED FOODS ASSOCIATION
“DAIRY SMART DAIRY STRONG $7,500 SWEEPSTAKES”

OFFICIAL RULES – NO PURCHASE OR ONLINE ENTRY NECESSARY

PURCHASING WILL NOT INCREASE CHANCES OF WINNING

1. How To Enter: The “Dairy Smart Dairy Strong $7,500 Sweepstakes” (the “Sweepstakes”) begins at 12:01 AM Eastern Time (“ET”) on May 18, 2008 and ends 11:59 PM (ET) on July 25, 2008 (the “Promotional Period”).  Enter online or by mail.  To enter online, complete the entry form in the Sweepstakes area on www.EasyHomeMeals.com and click to submit during the Promotional Period. To enter by mail, complete the official entry form or print your name, address and daytime phone number on a 3” by 5” paper, insert in a stamped envelope and mail to “Dairy Smart Dairy Strong” Sweepstakes, P.O. Box 4026, Grand Rapids, MN 55730-4026. No mechanical reproductions or facsimiles accepted. Mail-in entries must be postmarked by July 25, 2008 and received by August 1, 2008.  A total of one entry allowed per day per person and per e-mail address regardless of method of entry.  The Sponsor(s), Administrator and any Internet access providers, their respective parents, affiliates, divisions, and agencies, and each of the foregoing entities’ respective employees, officers, directors, shareholders and agents (the “Released Parties”) are not responsible for incorrect or inaccurate transfer of entry information, human error, technical malfunction, lost/delayed data transmissions, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software or any combination thereof, inability to access web sites, damage to a user’s computer system (hardware and/or software) due to participation in this Sweepstakes or any other problem or error that may occur, or for late, lost, incomplete, stolen, misdirected, mechanically reproduced, illegible entries or postage due entries and/or mail.  By entering, entrants agree to these Official Rules. 

    

    

2. Judging: (1) Grand Prize winner, (1) First Prize winner and (3) Second Prize winners will be selected in a random drawing from all eligible entries on or about August 15, 2008 by the Administrator an independent judging organization whose decisions on all matters pertaining to the Sweepstakes are final.  All prizes will be awarded.  Odds of winning depend on the total number of eligible entries received.  Only one prize per person, family or household. Winners will be notified by mail.  Winners may be required to sign an affidavit of eligibility (which affirms that they have complied with these rules) as well as a liability release, and where legal, a publicity release which if issued, must be completed, signed and returned within 14 days from date of issuance or the prize will be forfeited and awarded to an alternate winner.  Acceptance of a prize constitutes permission for the Sponsor(s) and its designees to use winner’s name and likeness for advertising and promotional purposes without additional compensation unless prohibited by law.  Entry materials that have been tampered with or altered are void.  If for any reason this Sweepstakes is not capable of running as planned, or if this Sweepstakes or any web site associated therewith (or any portion thereof) becomes corrupted or does not allow the proper playing of this Sweepstakes and processing of entries per these rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by entrants, fraud, technical failures, or any other causes, in Sponsor’s sole opinion, corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, Sponsor reserves the right, at its sole discretion, to disqualify any individual implicated in such action, and/or to cancel, terminate, modify or suspend this Sweepstakes or any portion thereof.  In the event this Sweepstakes is cancelled, Sponsor reserves the right to conduct a random drawing to award all prizes from among all eligible, non-suspect, entries received prior to the time of the action or event warranting such cancellation.  In the event of a dispute as to who submitted an online entry, the entry will be deemed submitted by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the person assigned to an e-mail address by an Internet access provider, online service provider or other organization responsible for assigning e-mail addresses for the domain associated with the e-mail address in question.  Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, the Sponsor(s) reserve the right to seek damages and other remedies from any such person to the fullest extent permitted by law. 

    

    

3. Prizes: Sweepstakes presented by the National Frozen & Refrigerated Foods Association (NFRA) and may be offered by members of the NFRA in different creative executions.  Although creative presentations may vary from member to member, each prize category will be the same value.  (1) Grand Prize Winner will receive $5,000 cash.  (1) First Prize Winner will receive $1000 cash. (3) Second Prize Winners will receive $500 cash each. Total prize value is $7,500. Taxes on prizes are the sole responsibility of the winner.  No prize substitution or transfer of prize permitted except by Sponsor(s) due to prize unavailability, in which case prize substitution will be of equal or greater value.  By entering, participants agree to release and hold harmless the Released Parties from and against any and all claims, actions and/or liability for any injuries, loss or damage of any kind arising from or in connection with participation in and/or entry into this Sweepstakes or use of any prize won.  

    

    

4. Eligibility: Sweepstakes open to all U.S. citizens legally residing in the fifty (50) United States and the District of Columbia 18 years of age or older.  Employees (and the immediate families and household members of such employees) of the National Frozen & Refrigerated Foods Association, its members, including the Sponsor(s), and their respective parent companies, affiliates, subsidiaries, retail grocers promoting Sweepstakes, advertising agencies and Marden-Kane, Inc. are ineligible.  Sweepstakes subject to all applicable federal, state and local laws and regulations.  Void in Puerto Rico and where prohibited by law.

    

    

5. Winners List: For a list of prize winners, available after August 31, 2008, send a stamped, self-addressed envelope to: “Dairy Smart Dairy Strong” Sweepstakes Winners, P.O. Box 704, Sayreville, NJ 08871-0704.  Deadline for requests is October 31, 2008.

    

    

6. Sponsor(s)/Administrator: The Sponsor(s) of the Sweepstakes are the National Frozen & Refrigerated Foods Association, Inc., 4755 Linglestown Road, Suite 300, Harrisburg, PA 17112 and any member of the NFRA who has been granted written permission to use this Sweepstakes (collectively, “Sponsor(s)”).  The Administrator is Marden-Kane, Inc., 36 Maple Place, Manhasset, NY 11030 (“Administrator”).